Apple: "Can't innovate any more, my arse!" Mac Pro launched
Phil Schiller, the Apple executive in charge of the company's Mac ranges, introduced the new Mac Pro at the company's developer conference on Monday.
After a high-impact video with a heavy bass, Schiller told the 6,000 attendees at the event: "Can't innovate any more, my arse!"
Apple's new Mac Pro, a line of desktop computers that has not received a significant update in several years, is one-eighth the size of the old Mac Pro. The revamped desktop is notably just 9.9 inches tall with a diameter of just 6.6 inches, and it's the company's first computer to be assembled in the United States.
The new Mac Pro comes with a completely different look and tries to break away from the customary design of a desktop machine. Apple said it had to rethink the architecture of its internal components and centre everything around a unified thermal core, so the company created a "much leaner, lighter, quieter, and far more streamlined structure".
Despite the smaller frame, the new Mac Pro is a powerhouse when it comes to tech specs, with support for new processors, new memory, Thunderbolt 2 and up to three 4K screens.
Specifically, Intel's upcoming Xeon processors - coupled with ECC memory, new PCIe flash storage and external expansion via six Thunderbolt 2 ports - will debut in the new Mac Pro, with configurations offering up to 12 cores of processing power.
Meanwhile, a dual workstation AMD FirePro GPUs will handle all the graphics. With such power, users will be able to seamlessly edit full-resolution 4K video and simultaneously render effects in the background.
"It is a Mac unlike we've ever made," added Schiller.
Pixar engineers will give a preview of the Mac Pro to developers at WWDC on Tuesday, but the new computer will not release until later this year.