Google TV announced on Tuesday that it now offers Verizon's Redbox Instant streaming app.
Brad Bowers, a senior product manager of TV applications for Redbox Instant by Verizon, explained on the official Google TV blog that Google TV users with a Google TV-connected device could now enjoy a movie in their living room through Redbox Instant.
Redbox, a subsidiary of Coinstar, offers DVDs, Blu-ray Discs and video games via automated retail kiosks at more than 34,000 locations. Redbox, in an attempt to go against Netflix and similar streaming services, began a video-streaming service, called Redbox Instant, in 2012 as a joint effort between Redbox and Verizon.
Redbox Instant by Verizon went live in March 2013, offering customers a free one-month trial and an $8 a month unlimited streaming service that also included four disc rentals from kiosks. All Redbox titles are available for purchase or rent under Redbox Instant. If rented, subscribers have 30 days to begin watching and then 48 hours to watch as many times as they like.
Redbox first mentioned Google TV at CES 2013 and said the platform would get the Redbox Instant streaming app soon. However, Redbox Instant is currently available only to second-generation Google TV hardware users. Redbox's support website said support was not available to first-generation Google TV hardware users because only newer devices carry the required DRM support.
The RedBox Instant app, which is downloadable on the Google Play store through Google TV, features the full Redbox Instant experience with access to subscription discs and streaming packages, as well as the ability to buy and rent the latest new releases from the Redbox Instant store.
Google TV users can sign up for the Redbox Instant service through the app or on the web.