HTC First gets massive price slash at AT&T, after reports of weak demand
The HTC First may not be off to a great start at AT&T, the first carrier to house the Facebook Phone. On Wednesday, the Facebook Home loaded smartphone received a price cut from the initial $99.99 (£65)pricing, down to $0.99 when signing a two-year contract.
AT&T hasn't come straight out and said the reason behind the price cut, but if past instances are any indication, the HTC First may simply not be selling well. In our review of the HTC First, we noted its ability to perform as a solid mid-range device. However, the market must not want to latch on to Facebook Home, which brings Facebook content front and centre.
"Our checks show Facebook's recently launched new Android app - Home - has had a rough start," Arvind Bhatia, an analyst with Sterne Agee & Leach, said in a research note on 1 May. "A local AT&T store we checked with told us it had not sold a single HTC First phone [the dedicated phone that comes with Home preloaded] as of last week."
The downloadable version of Facebook Home available on Google Play for five handsets has been given negative reviews. Early users on Google Play quickly noted problems of Home, giving the app a large number of one-star reviews. They noted bugs, the app being the cause for bad battery, and overall limitations of the software.
The HTC First is set to be released in the UK this summer exclusively on EE. No pricing or exact availability has been detailed.
If you're interested in grabbing the HTC First and located in the US, it might be a better time than ever now that the price cut has hit. We suggest you try Facebook Home first, before you lock yourself into a contract, though it's worth noting, the HTC First does perform as a solid pure-Android handset.