Domino's Pizza is trialling a pilot scheme in Salt Lake City in the US this month that allows customers to see how the kitchen staff is making their orders.
There is already a pizza tracking option when ordering online through the website in the UK and other regions, which shows several steps of where the order is currently in the chain, but this goes way beyond that.
Part marketing stunt, part experiment to see just how useful it will be, the pizza cooks at the Salt Like City branch have kitted out a kitchen with five webcams so that you can see how your pizza is made from start to finish.
Customers can order online and then watch workers kneading dough, adding toppings, placing the pizzas in the oven and then finally pulling out the finished project and sending the order to your door.
Those keen to watch, before presumably being mind-tricked into picking up the phone and ordering one for themselves, can do so between 11am and 11pm Mountain Time (that's 7 hours behind UK time) via a dedicated website set up by Domino's at dominoslive.com.