Britain's coalition government is to take to Twitter to offer journalists "Twitter exclusives". The move, which is a turnaround from David Cameron's famous "too many twits might make a twat\u201d line in 2009, is designed to show a more social media savvy government.It is already being criticised by those who believe parliamentary announcements should be reserved for parliament only. Among the online journalist community however, it is incredibly useful."Increasing numbers of people are on Twitter \u2013 journalists, stakeholders and professional groups \u2013 and to be part of that conversation is vital for any government department." said\u00a0Anthony Simon, head of digital communications at the\u00a0Prime Minister\u2019s office.\u00a0The government will attempt to use Twitter to prevent the spread of negative stories. Social media management is key to any successful parliamentary campaign and we imagine it will be heavily emphasised in the build-up to the 2015 elections.Over in the US, Barack Obama showed just how skilled the White House had become at managing the internet this weekend with its spoof Steven Spielberg Obama biopic. It became an instant social media hit.