Britain's coalition government is to take to Twitter to offer journalists "Twitter exclusives". The move, which is a turnaround from David Cameron's famous "too many twits might make a twat” line in 2009, is designed to show a more social media savvy government.
It is already being criticised by those who believe parliamentary announcements should be reserved for parliament only. Among the online journalist community however, it is incredibly useful.
"Increasing numbers of people are on Twitter – journalists, stakeholders and professional groups – and to be part of that conversation is vital for any government department." said Anthony Simon, head of digital communications at the Prime Minister’s office.
The government will attempt to use Twitter to prevent the spread of negative stories. Social media management is key to any successful parliamentary campaign and we imagine it will be heavily emphasised in the build-up to the 2015 elections.
Over in the US, Barack Obama showed just how skilled the White House had become at managing the internet this weekend with its spoof Steven Spielberg Obama biopic. It became an instant social media hit.