Google airs 'New Baby' Nexus 10 ad, showing off multiple user accounts and available apps

Google has aired a new advertisement for its 10-inch Nexus 10 tablet dubbed "New Baby", focusing in on several of the features Android 4.2 Jelly Bean brings along.

The theme of the advertisement is parents-to-be using the tablet to track pregnancy, stay informed on useful baby information, and keep their friends and family up-to date before the baby arrives.

READ: Google Nexus 10 review

Features such as ability to download books and watch movies from Google Play, sign-in to specific user accounts, keep focused with Google Calendar, lead video chat with Google Hangouts, access info from Google Now and more, is highlighted in the ad. 

Google has stepped up its advertising campaign in recent months, as Apple and Samsung have shelled out big bucks for presence in front of viewers. During the Grammies, the Mountain View-based company aired a Nexus 4 commercial showing off Google Now.

It's not clear if Google will be airing the ad on television or just the web.