Lego is in talks with 20th Century Fox with a view to releasing The Simpsons-branded minifigs and sets.

As reported in The Wall Street Journal, Lego's Jan Christensen confirmed that the Danish toy manufacturer was currently speaking to Fox about the long-running cartoon series, but no further details have been disclosed as yet. "We are continuously looking into new collaboration possibilities," he said.

Fox too has confirmed that The Simpsons could become a new Lego tie-in licence. "We can confirm that discussions with Lego have taken place but there are no initiatives to announce at this time," said Cynthia Pascoe of 20th Century Fox.

The Simpsons were formerly represented in Lego as part of an advertising campaign last year. The Imagine campaign used cryptic pictures of several different cartoon series where the characters were made from just a few coloured bricks. Other cartoon characters featured included Asterix and Obelix, The Smurfs, the kids from South Park and the Teenage Mutant Ninja Turtles.

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