Of course there are differences: the Lumia 720 isn't as powerful, doesn't have as big a battery, nor LTE capabilities, but for a lot of people that probably won't really matter. In fact you could easily see the 720 as a simple update to the Lumia 800, the first Lumia phone Nokia announced back in 2011.
Either way, there is lot to like if you are looking for a good starting place and a phone that will far outshine the cheap Android handsets in the same category.
The key messages here are the thin design, the lovely crisp 4.3-inch display and the optional wireless charging clip-on case so you can use it with the array of other Lumia accessories and ditch the need to worry about plugging stuff in.
A step-up from the Lumia 710, the Nokia 720 is nestled between the Lumia 620 and Lumia 820, featuring that 4.3-inch display, 1GHz dual-core processor, 512MB of RAM, 8GB of storage, and expandable memory.
Nokia however doesn't want you to worry about any of those cool features, but to focus instead on the shiny camera around the back.
Packing a 6.7-megapixel sensor, an f/1.9 Carl Zeiss lens and all the usual Nokia apps such as panorama and cinemagraph - that lets you add moving elements to your photos - the camera's capabilities in the quick snapping that we did in the poor light on the Nokia stand at Mobile World Congress were really good.
This might not be a phone that screams out at those looking for the latest and greatest, but for those on a tight budget, this looks good. We liked the Nokia Lumia 620 a lot at Pocket-lint and this only improves on that.