Life is a bit of a blur at the best of times for most of us, so for anything to really stand out these days, it needs to be a cut above.
Take advertising. When’s the last time an ad grabbed you by the scruff of the neck and actually made you pay attention? Most of us don’t watch ads on TV any more and the print media is just wallpaper.
So for something to really work, it needs to be good.
It needs to be thought through.
It has to address a need that you didn’t know you even had.
It’s about the details.
The kinds of things we’re talking about can be found at littlebigdetails.com. Here you’ll find a catalogue of those little extras that people have built into their user interfaces.
Those little things that make you go, ”Ooh, I like that” just when you weren’t expecting anything at all.
If you have a useful, funny, or just plain weird website that you want to tell us about, drop us a line using our feedback form.