HTC is launching its latest and greatest handset, dubbed the HTC M7 or HTC One, in parallel events in London and New York and we're here at the venue to bring you all the news.
All sights are set on HTC as the Taiwanese company looks to regain form after a tough couple of years.
In a move to get its new handset announced before the noise of Mobile World Congress 2013 in Barcelona next week, there's been no shortage of leaks and rumours suggesting what we might see.
There's been talk of a new Ultrapixel camera, a Full HD display and a spec list to make everyone sit up and take note, all pulled together with a new Sense 5 user interface.
We've seen the HTC boss Peter Chou chanting the M7 name, we've heard that there's going to be a karaoke feature and we've seen the handset already listed in the stock inventory of shops like Carphone Warehouse.
Over the next few hours the facts will be revealed and we'll bring you all the details or the hardware, new features and our first impressions of the device in the flesh.
We will keep you posted.