It's black, it's white, it's WB, yeah-yeah-yeah. The HTC One will be coming in two colour schemes and it's looking more and more like the iPhone 5 or BlackBerry Z10 to us with every day that passes. At least, that's if the leaked press images - with the previous white one now joined by a similarly styled black handset - are anything to go by.
In addition to the new picture of the black HTC One - AKA HTC M7 - leaked by @evleaks, HTC dedicated site HTCSource claims that it has found out the on-sale date and pricing details ahead of the official launch next Tuesday, 19 February.
Read: Is this the HTC One?
It claims the new flagship Android phone will hit the American streets on 22 March, priced at $199.99 (£128) with a 24-month contract on three of the major US carriers - AT&T, T-Mobile and Sprint. That model will come with 32GB of storage, it says, while a 64GB edition will be $299.99 (£193).
It had previously alleged that the European release date for the HTC One would be 8 March, with the SIM-free model costing 649.99 euros (£558). Neither of those rumours has been confirmed by HTC, however, so don't take them for granted.
Pocket-lint will be at the HTC launch event in London on 19 February. We'll bring you all the official details as they are revealed.