Somewhat unexpectedly, the Kodak S1, a new Micro Four Thirds standard compact system camera, has been teased at a press conference in China.
The camera will be manufactured by JK Imaging, but carry the Kodak branding. Details are thin on the ground about the technical specifics of the camera, except that it will be Micro Four Thirds.
That means it should be fully compatible with the Olympus and Panasonic lenses already on the market, although we assume that JK Imaging will produce a lens of its own.
The camera is described as a slide from the presentation as "best designed for smartphone" with the inclusion of Wi-Fi, suggesting you can just share images to your mobile device and out with the wider world.
It's slated to be available in Q3 2013 with the Kodak S1 name, but little else is known, besides speculation of a Sony CMOS sensor.
Back at CES 2013, Kodak and JK Imaging announced a licensing agreement and it seems that the partnership has already borne fruit in the S1. Kodak we all know, because the company has been struggling for some time.
But JK Imaging is something of a mystery. It appears to be a US start-up looking to get Kodak-branded products (cameras, camcorders, projectors) on to the market.
We don't know a huge amount about the company or any imaging heritage it might possess (or lack), but Australian website Photo Counter did some digging around to find out more details, if you're interested.
We suspect that the Kodak S1 will be pitched into markets at a low price, undercutting the likes of Olympus and Panasonic. Whether it will make it to Europe or North America is anyone's guess, but JK Imaging intend to launch a full range of Kodak cameras, so watch this space.