Panasonic 4K OLED TV is the direction that the company is looking to head from CES 2013 onwards with its television technology, as outlined at the Las Vegas show's opening keynote conference.
Not wanting its customers to have to choose between the two TV types, Panasonic is looking to combine the punchy colours, low energy consumption and super-slim profiles of OLED with the raw processing power and sheer pixel count of the burgeoning UHD TV revolution.
The Panasonic 4K OLED TV prototype is a 56-inch panel that weighs around 12kg and is apparently about half the weight of a normal 4K television. A world first in the large-screen format, it's just 0.5" thick and is promised to be more affordable than anything similar from Panasonic's competitors, but we'll believe that last part when we see it.
We've already seen the Sony 4K OLED TV prototype at CES 2013 but if Sony and Panasonic wish to fight over who made it first, that's up to them. Either way, we'd like one in our living room eventually.