Nike has created NikeFuel Missions, for users of its Nike Fuel system, which aims to make exercise even more of a game.
It "is the first game to use NikeFuel to unlock levels and content," explains Nike in a statement. "The game is powered by the user's everyday movement and uses NikeFuel to track and monitor progress."
The idea is that users will be able to set themselves a number of missions that challenge them to earn a specific amount of NikeFuel to move to the next level.
Each mission and level is played against the clock and utilises any device that collects NikeFuel, including the Nike+ FuelBand and the Nike+ app.
After each mission, users can sync the Nike+ device to track their progress. If they haven't reached their goal, they can replay the mission; if they have, they get to move on to the next mission.
The first mission entails users earning 300 fuel points in 30 minutes.
The new game works with all Nike+ products including the Nike+ app, the GPS sportswatch and the Nike+ FuelBand.