Apple's computer, tablet and phone ecosystem is "sticky", believes Samsung's chief strategy officer Young Sohn, in the respect that it is very hard to leave once you have invested time and money in it. He knows because he admits to using Apple products at home.
Speaking to MIT Technology Review, Sohn explained that his work is Samsung device oriented, but his home life centres more around Apple. "At work I’m using Samsung devices; Apple at home, mainly because all of my systems and files are done that way. That’s sticky, you know?" he said.
"I use a Mac, actually, at home. I’ve always used Mac, an iPhone and an iPad. I also have the Galaxy. So I’m a great example."
Sohn claimed that it's not Apple's products that people find so alluring, but the ecosystem itself - alluding to the fact that as good as his own company's smartphones are, they aren't as smooth an experience as its biggest rival's.
"If you look at the strengths of Apple, in a way it’s not the product per se. It’s that consumers like their ecosystem such as iCloud. I like that my family 6,000 miles away in Korea is able to see my schedule and see all of my contacts and photos. It is sticky, but it is a proprietary architecture," he said.
"Look at [the Samsung Galaxy Nexus]. It’s a better phone, in my view. It’s a better display. It’s faster. But eventually the connected ecosystem is really critical."
Do you agree with Young Sohn? Is it Apple's ecosystem that is helping it sell devices? Let us know in the comments below...