In a town in Denmark\u2019s remote Jutland peninsula is a farm unlike any you\u2019ve seen before. There are no cattle, no crops and not so much as a tractor in sight. In fact, it\u2019s an industrial zone made up of 12 factories, the headquarters of which is probably the most gloriously designed set of offices one could lay one\u2019s eyes upon.\u00a0Constructed of simple, authentic materials - black Icelandic basalt rock, Scandinavian hardwoods, glass and concrete - made up of three buildings connected at right angles and looking almost exactly like one of its products from the 1970s, it\u2019s hard to mistake this for anything other than the nerve centre of Bang & Olufsen. Welcome to The Farm.\nA small flock of sheep in the neighbouring field and views out on to rows and rows of windmill turbines across the plains of this extraordinarily flat and gusty part of the world are the only other hints to any kind of agriculture.\n\n\u201cThe sheep belong to a farmer nearby,\u201d explains B&O\u2019s product communicator, Iza, as she leads us through into the building. \u201cWe actually pay a bit for them to graze here. People like to look at them out of the window and see how they\u2019re doing.\u201d\n\nInside the main atrium of the building is a solitary object sitting right at the centre of this huge space where the glass, concrete, wood and rock all meet. It\u2019s probably the only company in the world where a grand piano at the entrance doesn\u2019t come across as pretentious, although we wonder how often anyone has the nerve tinkle the ivories. Behind it is the only other discernable feature of the room. Embossed in polished aluminium lettering on the wall the company motto reads:\u00a0\u201cBang & Olufsen exists to move you with enduring magical experiences\u201d.\u00a0It probably sounds better in Danish but the further we get through our tour of the facility, the more we feel it\u2019s a point well made.\n\nPocket-lint is here, ostensibly, for the announcement of the BeoVision 11 TV and to watch how it\u2019s put together. The LCD displays of these 40 to 55-inch machines are manufactured by Samsung under Bang & Olufsen engineering and technical design specification. The relationship is apparently of two-way benefit. B&O gets a specialist company, which can churn out lots of these things, to do the hard work and Samsung gets to pick up a few technical tips that the Koreans can put into their own TV production juggernaut.\n\nThe story is the same across the rest of the line with only the finest ingredients selected by the Danish masters from producers the world over. Specialised machines bought from all over Europe to polish, mill and anodise aluminium - Bang & Olufsen\u2019s material of choice - whir gently all around us; Kawasaki robotic arms picking and placing individual cuts of metal in one shape or another to become frame, speaker grill or section of internal housing. In fact, the company\u2019s aluminium works have become so expert, that it now machines components for other organisations including the stereo systems for the higher echelons of the automotive industry with Audi, BMW, Mercedes and Aston Martin all featuring top-of-the-line models that sport Bang & Olufsen audio systems and fittings.\n\nThe reason behind the company\u2019s success in such specific metal work lies with the dreaded designers. Neither Peter Bang nor Svend Olufsen knew much about industrial design. The former was a tech geek and the latter a friend with a canny mind for business and the loft space to convert into a radio lab. The artists have always been outsourced with the company never employing them in-house throughout its history. Despite the famous work from Jacob Jensen in the Seventies and the late David Lewis from the Eighties onwards, both icons of the brand were never officially employed by it. What B&O does afford them, if not permanent contracts, is the promise that the company will machine anything that the designers can come up with. Anything at all.\u201cDavid Lewis decided that he wanted the tops of the BeoLab 4 to be highly polished, so we had this beautiful machine built in Holland,\u201d says Ib Kongstad, technology specialist, aluminium, as he pats a great, green, steel frame as if he were ruffling the hair of his son. \u201cSo, in 1992, we learnt how to polish aluminium too.\u201d\n\nThe company can make the metal just about any colour desired and has also perfected the anodised finish such that the protective oxide layer on top is completely transparent. The secret, just in case you\u2019re looking to do a little anodising in your own shed, is to use 99 per cent pure aluminium with only half a per cent each given over to magnesium and silicon for purposes of strength.\n\nOnce all the parts are fashioned, the B&O products are put together both by hand and by machine and finally checked by the eyes and ears of real human beings. Every single BeoVision 11 that comes off the line is individually tested for sound and picture quality in specialised rooms on the shop floor. Each one is brought inside, the doors closed behind it and put through its paces with a series of tests taking around 5 minutes each. Finally, they\u2019re trialled en masse, in what can only be described as TV bunkers, once more for seven, hours to check that they can still perform after stress.\n\nIn fact, what\u2019s quite remarkable about The Farm, rather than every other technology and gadget factory we\u2019ve ever been to, is the quiet and calm of it all. Despite what\u2019s going on, there\u2019s little of the mass production feel of the assembly line. Local workers from Struer - a town where one third of the population works for B&O - carefully put together the products with no sense of urgency at all and there appears to be no pressure from any line managers to force things on. On top of everything else that\u2019s already poured into the process from designer\u2019s conception through to the individual unit testing, one starts to recognise where a lot of that price tag goes. It\u2019s care and attention, only at industrial level; something that seems as incongruous as, say, a factory designed like a farm.If you think Bang & Olufsen\u2019s creation of televisions and sculpting of aluminium is impressive, though, then you ain\u2019t seen nothing until you\u2019ve stepped into the audio side of The Farm.\n\n\u201cThere\u2019s a saying round here,\u201d reveals B&O Tonemeister-general, Canadian-born Geoff Martin, as he takes us into his audio lab. \u201cWe don\u2019t make televisions at Bang & Olufsen. We make active two-way speakers with very large displays.\u201d\n\nIt\u2019s Martin\u2019s job to ensure that every product sounds exactly as it should and, with acoustics considered the core competence of this high-end giant, that\u2019s not an easy task. Looking around, the lab is closer to the Tonemeister\u2019s very own glorified shed than somewhere he might pretend to be working. The lack of a desk is a giveaway but it\u2019s the huge array of speaker types and positions - including three lateral levels of height as well as more surround spots than a Leicester Square cinema - that really tell the tale of this space. There are cables, wires, soldering irons, speakers - some with their casings removed, some of them whole, and a few a Frankenstein mix of whatever has been lying around.\n\nHis glee is palpable as he demos the audio potential of the BeoVision 11 and its more granular control than ever before, but it\u2019s not long before the only sound we can really hear is the gigantic woosh as the geek speak flies over even our well-educated heads. Fortunately, it\u2019s nothing we really need to know. Between Martin, his team and a rather unique space known as The Cube, you can rest assured that B&O's quality control is taken care of.The Cube itself is a room within the facility, just a stone\u2019s throw from Martin\u2019s lab. It\u2019s a purpose-built 12 x 12 x 13m test chamber where all of the audio prototypes are brought to have their sound tested, recorded and analysed to achieve the near perfection that the company demands. The speakers are suspended in the middle of the room with such large distances between them and the walls that it can eliminate echo for long enough to get a good reading of the audio clarity at each frequency. If the cabinets don\u2019t resonate properly, if the output doesn\u2019t look right, then it\u2019s back to the drawing board once more.\n\nNaturally, this kind of investment in each device combined with the luxury design makes Bang & Olufsen unaffordable to many people, and that\u2019s why there\u2019s been the introduction of the BeoPlay range and its embrace of digital music - even if price tags such as the \u00a3599 for the Beolit 12 rather push the limits of what can be considered reasonable value.\n\n\u201cBeoPlay is a bit lower on price but still with performance and quality but new group of consumers to experience it,\u201d we're told by Martin, who continues, with a wink: \u201cThen people get addicted and later in their careers decide to go into our core range of products. Once you\u2019ve owned high-quality audio products, it\u2019s impossible to go back.\u201dIt\u2019s not always been plain sailing for this manufacturer of high-end goods. There are times throughout its history when the work force and production has had to be slimmed considerably, and this moment of global recession is obviously a challenge. As well as BeoPlay, the response has been to expand the traditional EU sales to countries of new wealth including Brazil, Russia, India and, most importantly, China where an investor has bought an 8 per cent share of the company.\n\nQuite how how much of an effect all of this might have is hard to tell but the aim is to grow threefold over the next fives years and become 1 billion euro a per year organisation. Simply weathering a storm does not appear to be in question. With far worse survived since 1925, few would bet against them.