Yep, that's right, the iPhone 5S rumours are already starting in earnest now and it is not even Christmas.
The latest is more of a hope than a rumour to be fair, but comes off the back of leaked parts that suggest the design of the phone will stay the same, but the internals will change slightly.
Peter Misek, a Jefferies analyst, says in a note this week that 2013 will see Apple change its release schedule and go back to releasing the iPhone in the summer - something those iQueuers will no doubt prefer (summer nights and all that), and one that will stop Apple loading all its major launches in the second half of the year.
READ: Apple iPhone 5 review
But it is not just about the iPhone 5S release date, but that he believes the iPhone 5S will also embrace yet more new tech including a "super HD camera/screen, a better battery, and NFC" and "possible updates include an IGZO screen for Retina+, 128GB storage". Misek is also predicting it comes in six to eight colours, similar to the iPod Touch.
Misek's track record is questionable and in reality this is just one analyst having a pop at what he thinks will happen based on reading all the other rumours, some insight of his own, and a general suggestion of what will happen. It's as if team Pocket-lint had had a go at it. Still in May 2011 he predicted that Apple would launch an iPhone 4S rather than an iPhone 5. He's been right before; maybe he will be right again.
For what it is worth, these suggestions are pretty safe bets at some point and Apple probably knows that it's not the hardware that will be an issue in convincing more people to stay with the iPhone rather than go to Android.