Hardware (5184)

Dell announces Tesco retail deal

Two companies "a perfect fit"

21 December 2007 11:52 GMT / By Amy-Mae Elliott

Hot on the heals of the big DSGi group announcement made only days ago, Dell and Tesco have today announced the availability of Dell notebook and desktop computers in Tesco.

Beginning next month, customers will be able to purchase Dell XPS and Inspiron products in Tesco stores, primarily in the UK, with sales also in Ireland, Poland, Czech Republic, and Slovakia.

"With over 13 million customers per week shopping at Tesco’s stores, this deal will result in substantial exposure for Dell’s brand and products", said Mark Ormerod, vice president and general manager, consumer business for Dell's Europe, Middle East and Africa operations.

"Customers like to experience technology first hand, and can now purchase Dell's award winning products in a Tesco store convenient to them."

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Hardware, Dell, Tesco, Biz, shopping