Apple has kicked off its contribution to the Black Friday deals today with discounts on iPads, MacBooks, the last two generations of the iPod touch, iPod nano and a swathe of accessories available on its online store.
Headline price cuts include £81 off all MacBook Air and MacBook Pro laptops, including the 15-inch and new 13-inch versions of the latter with Retina display. There's no money off an iPad mini, sadly, but both the iPad 2 and new fourth-generation iPad with Retina display are in the sale, with anywhere from 7.77 per cent up to just over 10 per cent off depending on the original price and storage capacity.
Black Friday has traditionally been an annual US-only tradition, following Thanksgiving and giving American customers a chance to capitalise on almost blanket sales before the Christmas shopping period whips into a frenzy. Of late, it has also crept into the UK, mainly through US retailers with a presence over here, such as Apple and Amazon.
Amazon, in fact has been running "Black Friday" deals all week, with new products being released every hour on a limited basis.
If you want to take advantage of Apple's deals, however, you only have today - 23 November - to place your order. All prices revert to normal tomorrow.
Have you got yourself a great Black Friday deal? Let us know in the comments below...