Mmmm. milk. It’s so versatile and refreshing. You can drink it, cook with it, turn it into ice cream. It’s awesome stuff.

Shame it comes in those nasty plastic bottles though, eh?

They’re about the worst thing we can do to the environment and we use millions of them every single day.

But what can you do about it?

Well, you can try now. It’s a reusable, recyclable milk jug that you refill with bags of the white stuff.

It’s quick, hygienic and affordable. And it makes your daily pinta a bit friendlier on the planet.

You can buy the bags online and soon you’ll be able to buy Jug It at local shops. But the best way is to ask your milkman about it.

We love this idea and the homepage will show you just how much plastic it’s saving.

So drink up. Milk's good for you and now it can be better for the world too.

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