Apple’s music-sharing social network service Ping has officially been disbanded after the Cupertino giant removed it from the current version of iTunes.
Ping enabled iTunes users to discover new music by being alerted to what their friends were listening to, when and where their newly discovered favourite artists were playing gigs as well as sharing their favourite tracks with one another.
In theory the service should have proved a rip-roaring success, with users having instant access to the purchase of millions of new songs and albums through iTunes.
However, it failed to materialise and the final nail in Ping’s coffin seemed to be primed in June when Apple CEO Tim Cook said: "The customer voted and said, 'This [Ping] isn't something that I want to put a lot of energy into'."
However, if you were one of the few people to have used Ping, don’t be too disheartened. You’ll still be able to share your music through Twitter and Facebook with Apple integrating both social networks into its revamped version of iTunes (11), released this month.