Remember once upon a time when the Ford Mondeo was Britain\u2019s best-selling car, or at least thereabouts? Well, now it doesn\u2019t even make it into the top ten. Tellingly, the BMW 3-Series outsells it.Ford would like to change that and here in Paris it\u2019s unveiled a new Mondeo, which it wants to kick up market \u2013 trying to win back many of those company car users who\u2019ve migrated up to a 3-Series or A4.Does it stand a chance? On first impressions, no. The new Mondeo may have a smart new face, which the mainstream media may have told you features an Aston Martin-like grille. Don\u2019t believe this, it\u2019s much more Audi than anything else in reality and while striking and purposeful, it gives way to a car that can\u2019t quite sign the cheques the face writes. The 5-door hatch might have a little bit of Audi A7 in profile and you may think the Mondeo fundamentally prettier than before \u2013 but it ultimately forgoes any sense of real "premium". Mondeo or one of the German triumvirate of C-class, 3-Series or A4? Ninety-nine out of 100 people would still be reaching for a set of German keys, we reckon.It\u2019s a big car though - almost too big for some of Europe\u2019s smaller cities and Britain\u2019s tight parking spaces. At more than 4.8m long, it\u2019s as big as cars from the class above. Blame the fact the Mondeo shares much of its design and pretty much all of its underpinnings with the US Fusion.In Europe, we\u2019re getting 5-door and estate versions only, but other markets get a 4-door too. But if you\u2019re liking what you see, don\u2019t get too excited yet \u2013 as the Mondeo is still 14 (yes, fourteen) months from going on sale. Just as well, because the cars in Paris featured a level of build quality and finish so poor that we can\u2019t remember seeing the like of at a major motor show for years. Sunglasses storage bins that had jammed shut, doors that wouldn\u2019t shut properly and panel gaps so big you could - on some cars - see what engine they were running without opening the bonnet, doesn\u2019t bode well. But part of the reason for the long launch lead is that Ford says it couldn\u2019t hit its quality target by the planned launch in the middle of next year, so has pushed it back. Expect major tweaking and improvement before cars you can actually drive hit the ground.Inside, there\u2019s a much simpler design theme, with far fewer buttons. The Mondeo\u2019s user interface - like many American Fords - has been built around the Sync\/MyFord Touch, touchscreen system, which cleans up all the buttons and controls and groups most functions into one (very large) central touchscreen. The gauge cluster is largely digital too \u2013 a central speedo in many versions, flanked by two reconfigurable TFT screens. It looks cleaner and the screen is accurate and fast if these show-stand cars are anything to go by. But the interior\u2019s nothing to write home about as a piece of design or a place to sit. It doesn\u2019t feel special. An Audi A3 absolutely murders it for perceived quality, material authenticity and user interface logic and layout.The new Mondeo will be much more efficient, though. Ford\u2019s bringing the Ecoboost 1.0L (yes, a 1.0L engine in a Mondeo!) engine, along with a hybrid, to the engine party, this time. Both of which are likely to give the Mondeo class-leading fuel economy and emissions figures. There\u2019ll be a range of other petrols and diesels, along with the option of a dual-clutch auto transmission. Expect the Mondeo \u2013 when it finally arrives \u2013 to cost from a little under 20 grand.