BlackBerry maker Research In Motion has turned to singing to its developers in the hope that they stick with the platform when BB10 launches in the new year. 

"We are going to keep loving developers at Research In Motion, all the way to BlackBerry 10 and beyond," said BlackBerry, promoting the video on YouTube that is a loose cover of  REO Speedwagon’s “Keep on Loving You.”

The video features Alec Saunders, VP developer relations & ecosystem; Chris Smith, VP application platform & tools; and Martyn Mallick, VP global alliances & business, singing to developers. 

BlackBerry used its developer conference in San Jose to detail new features like Flow, Peek and Hub.