Samsung’s latest commercial for its flagship Samsung Galaxy S III phone has been released, taking a scything swipe at potential iPhone 5 customers by claiming many have moved on to the Korean manufacturer’s Android powered smartphone. 

“The next big thing is already here,” says Samsung, as the advert shows die-hard iPhone fans queuing outside Apple stores in anticipation of the iPhone 5, arriving on 21 September.

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With soundbites such as, “The headset jack is going to be on the bottom” and “This year we’re finally getting what we didn’t get last year, a big screen”, Samsung’s less than subtle message is clear – too little, too late.

A group of former Apple fanboys then walks past the crowds sporting their Samsung Galaxy S IIIs, as the watching crowds look on curiously at the Android smartphone’s features, such as ShareShot and the bigger screen.

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Whether you’re a Samsung Galaxy S III convert or are itching to get your hands on the new iPhone 5, it’s an amusing take on the rivalry between the two companies that has had a more sour taste in recent months after a prolonged court battle between the two.