Twenty million units sold in just 100 days is good business no matter how you look at it. So expect the champagne to be flowing at Samsung HQ – perhaps the booze will cause the manufacturer temporarily to forget the Apple trial – after it attributed those figures to its flagship Samsung Galaxy S III device. 

The Samsung Galaxy S III went on sale only in May and even before these latest figures had laid claim to being the Korean giant's most successful smartphone to date.

“The Galaxy S III has enjoyed tremendous attention and popularity since its launch in May, and we are thrilled with its success,” said JK Shin, president and head of IT & mobile communications division at Samsung Electronics. 

“I would like to express my sincere appreciation to customers who have chosen the Galaxy S III. We will never stop providing the latest smart mobile technologies to help users live a life extraordinary.” 

Despite the success of the Samsung Galaxy S III, Samsung proved it wasn’t placing all its bets on the Android platform, announcing several Windows Phone 8 devices at the recent IFA event in Berlin. These included the Samsung Ativ S smartphone and Samsung Ativ Tab tablet.