Walkers is using augmented reality app Blippar on its crisp packets to enable potato snack fans to check the weather forecast using their phone.
Download the free Blippar app and throughout August and September all Walkers crisp packets will beam both today and tomorrow’s weather report, including temperature and the likelihood of rain, when a smartphone is hovered above the packet.
Reports are updated constantly so the forecast you see is in real-time. You can even share it with friends and family by forwarding it to the likes of Facebook and Twitter.
Jess Butcher, co-founder at Blippar, said: “This is a really clever blipp that makes the most of the real-time nature of our platform and provides something that’s genuinely useful for customers – especially given how our weather seems to change several times a day!
Blippar is available to download for free from both the Apple App Store and Google Play for iOS and Android devices respectively
Have you used Blippar's app with a Walkers crisp packet? Let us know in the comments below...