HTC sees choppy waters ahead for smartphone sales... except in China

HTC is forecasting a difficult time ahead, after the smartphone manufacturer saw its shares drop to their lowest point in two and a half years.

In a honest assessment of what the future holds for the word’s fifth-biggest smartphone manufacturer, HTC said it expected a fall of as much as 23 per cent in overall revenue this quarter. However, whereas sales in the rest of the world would decline, HTC’s popularity in China will continue grow.

Having enjoyed a period of unprecedented success with the likes of the HTC Desire and HTC Legend driving the Android revolution, the Taiwanese manufacturer saw its shares triple in just 14 months between 2010 and 2011.

Since then both Apple with the iPhone 4S and Samsung with its Galaxy range have stolen a march on HTC, with HTC reacting by cutting the price of its flagship phone the HTC One X just three months after launch. 

With the expected arrival of both the new iPhone 5 and the Samsung Galaxy Note 2 in the autumn, things are likely to get a little worse for HTC before they get better.

Can you see HTC turning it around? Let us know in the comments below...