Qualcomm has released a fun and catchy rap video by Parker and The Numberman to try to encourage people to go with its Snapdragon processor over other brands when they get a new smartphone.

The video takes a vibrant journey of smartphone mishaps leaving the rap group Parker & The Numberman, to deliver its catchy hook, "Shoulda Shoulda got a Snapdragon".

Qualcomm - Shoulda Shoulda from VisualCreatures on Vimeo.

In the song the lead rapper raps about a number of times when he didn't have a Snapdragon phone and so the girl he was phoning couldn't hear him, or his battery died, or his camera phone didn't really perform.

Snapdragon processors are found in most smartphones, but not in the iPhone.