Archos has ignored the tech press in believing that no one will be able to compete against the Google backed Nexus 7 Android tablet, and announced a new range of Ice Cream Sandwich-powered tablets under the name Elements.
The new Archos 97 carbon is the first of the new tablet in the series to be released, and offers "the latest mobile technology with a new slim and light design", says the company.
The new range will feature an entry-level line up of 7, 8, and 9.7-inch tablets that combine Archos design and engineering with full access to Google Play and a full suite of Google apps at an affordable price.
The Archos 97 Carbon will sport an aluminium finish, weigh 618 grams and be 11.4mm thick.
Tech specs wise you'll get an IPS multi-touch screen a 1GHz processor and 1GB of RAM. The device will come with 16GB of storage space, an microSD card slot, front and rear cameras, and 1080p HD video output via HDMI. It will come with Android 4.0 Ice Cream Sandwich.
Shipping in July prices start at £219.99 for the 9.7-inch model.