Flipboard to integrate Google+ streams into its feed

Google+ streams will soon be able to be read on the social networking aggregation app, Flipboard, after Bradley Horowitz, Google’s vice-president of product management, announced the partnership at the Le Web event in London.

The partnership will see Flipboard users able to flick through Google+ streams including photos, videos, and posts by turning over a virtual page, as well as commenting on them, all without actually having to open Google+ itself. 

Though Horowitz refused to be drawn on when we might be seeing this integration, it was worth noting that his demonstration was conducted on an Apple iPad – though the integration is also expected on Flipboard’s Android app. 

Flipboard originally found popularity as an iOS application, but with Google and Apple competing for consumers’ affections, the former appears to have given some leeway. 

Google+ joins the likes of Facebook, Twitter and Instagram as social networks that are already integrated into Flipboard. However, it’s the first time Google+ has enabled its own feeds to be integrated by another API.

What do you make of Google's decision to allow Google+ to be integrated into Flipboard? Let us know.



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