BBC iPlayer app more popular than ever as consumers turn to mobile TV
More people are tuning into BBC iPlayer via their mobile device than ever before with 15 pr cent of all programme requests being made via smartphones and tablets - be it through a dedicated app or browser.
The BBC has unveiled its figures for Q1 of 2012 with an average of around 190 million programme requests every month - 24 per cent up on the same period last year.
However, it’s on the mobile platform that the BBC has been enjoying most success with the iPlayer. The BBC iPlayer app is already officially the UK's most downloaded free iPad app of all time.
BBC iPlayer on all tablets has increased steadily on a month to month basis and while smartphones too have inclined, the past few months has seen the trajectory level out perhaps suggesting more people are turning to their bigger-screen tablet devices to catch up on their farvourite BBC shows.
Just less than 80 per cent of BBC iPlayer users are aged under 55, with an even split between the 16-34 and 35-54 age brackets. However, Luke Mitchell, Head of Youth Strategy at Student Beans, puts the number of young people using online TV far higher.
He told Pocket-lint: “From our survey we found that 96 per cents of students use their laptops and mobile devices as their TV.”
While BBC’s iPlayer figures make for impressive reading, one mobile platform that won’t bolster results anytime soon is Windows Phone, with the BBC categorically informing Pocket-lint it has no plans to introduce a BBC iPlayer app anytime soon.
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