The Pentax Optio LS465 continues the trend of offering owners the chance to customise their compact camera.
Like last year's Pentax Optio RS1500, the Optio LS465 features a clear removable front cover, so you can change the front design of the camera to suit your mood. Ten designs come in the box to get you started.
The LS465 is very compact, measuring 102 x 46 x 18mm and weighing only 104g, so will slip into any pocket or bag with ease. It comes in black, pink and purple base colours.
On the technical side, the Pentax Optio LS465 packs in a 5x optical zoom (28-140mm in 35mm terms) lens into that frame, with a 16-megapixel sensor.
This is every inch a point-and-shoot camera, offering a range of auto picture modes and creative filters for those essential retro and miniature effects. You also get normal features such as face detection and smile capture.
On the movie front, the Optio LS465 doesn't quite hit the full-HD highs, offering 1280 x 720 capture at 30fps, although there is an instant capture button on the back of the camera, so you'll be shooting movies in a flash.
Around the back of the camera is a 2.7-inch a 230k-dot resolution display, the low resolution reflected in the very affordable £89.99 price tag.
It can be yours from mid-June 2012. We say go purple.