Apple drops the 4G from UK iPads, now Wi-Fi + Cellular

Apple will no longer be referring to the new iPad as a 4G version in the UK, after succumbing to pressure from customers and watchdogs.

The manufacturer’s UK website is now taking orders for “Wi-Fi” and “Wi-Fi + Cellular” enabled iPads, whereas previously customers could order a 4G variant despite the United Kingdom having no such network. 

Though O2 and Everything Everywhere are conducting LTE trials in the UK, both operators told Pocket-lint back in March that the new iPad 4G would only be able to use 3G connectivity.

When customers in Australia began to complain about being misled over the iPad’s 4G credentials, Apple started issuing refunds. Pocket-lint at the time spoke to the Advertising Standards Authority (ASA) which confirmed it had begun to receive similar complaints from UK customers.

Apple appears to have taken pre-emptive action by removing the 4G branding so as to not mislead potential customers.

What do you think to Apple's decision to remove the 4G? Let us know your thoughts.