PizzaExpress adds Virtual Chef's Table experience to restaurants

Always ready to embrace technology in order to improve customer experience, UK restaurant chain PizzaExpress has added a Virtual Chef's Table service to accompany two new pizzas.

The dishes have been created by celebrity chef Valentine Warner so, after ordering them, customers are invited to scan dedicated QR codes with their smartphones in order to view a video of Warner creating the pizzas and talking them through their recipes.

Both the Puttanesca and Fennel & Salami pizzas have now been added to the menu at £10.75 and £11.75 respectively, and the QR code experience is a free and fun way to add an interactive technology element to the proceedings. It's something that TV cook Warner is particularly excited about as one of his first jobs was at PizzaExpress.

"I’ve been going to PizzaExpress all my life and even worked there as a waiter during my student days," he said. "I’m really proud of the two pizzas we’ve created and am excited to see them on the menu of my favourite pizza place."

The QR codes will work with any smartphone, Android, iPhone, etc, as long as you have a QR Code reading application.