Lift the FA Cup with augmented reality app

Mobile phone users can now feel what it’s like to lift the FA Cup albeit virtually, via an augmented reality app powered by Aurasma.

The Budweiser Man of the Match application has been updated to enable you to point your device at promotional Budweiser beer mats, to make the cup suddenly appear as a 3D hologram. 

This latest augmented reality feature has been added just in time for this weekend’s FA Cup semi-finals.

Pubs around the country will have the beer mats so users will be able to wow their mates or just gauge funny looks, depending on how many lagers have been knocked back.

The app already provides users with fixture lists, statistics and the ability to vote for their Man of the Match.

And now they can get their hands on the FA Cup, albeit this one won’t dent if you drop it, a la Gazza.

Available free from the Apple Apple Store for iOS devices and Google Play for Android, to users who must be aged 18 or older.

Augmented reality is all the rage at the moment with Google announcing its Project Glass Augmented Reality Specs.

Have you lifted Budweiser's virtual FA Cup? Let us know.



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