WEBSITE OF THE DAY: Ghostery

Ever heard of Google? Heard of Yahoo? Bing?

Yes? No? Maybe…?

Yeah, OK, we’ll stop asking silly questions, but here’s one you might not know: ghostery.com.

Might be worth getting to know though, especially if you’re at all concerned about companies tailoring their advertising content to you and your online habits.

All the big names will track your surfing and use that data to try to sell you stuff.

Some people like the personalised feel of ads that just seem to fit with what they’re into.

But it’s not everybody’s cup of tea, so with Ghostery you can opt out of dozens of companies’ behavourial tracking, so your surfing habits don’t get turned into targeted advertising.

By downloading the software you can soon see who is tracking your web wanderings and what they might be doing with that information. You can soon regain control by opting out and blocking the companies you don’t want to be involved with.

It’s quick, easy and, best of all, free.

So if you want your online landscape to remain untainted by advertisers trying to second-guess you, this is a solution worth exploring.

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