Sony has called the Nokia 808 PureView phone a "development announcement" rather than a consumer product and claims that its 41-megapixel camera is old technology.
The Japanese manufacturer states that it has used similar pixel zoom technology in its cameras for about a year, but does give Nokia a nod for implementing it inside a mobile phone.
Speaking to TechRadar, Sony UK's category development manager, Paul Genge, explained that the new handset is merely adopting a slant on existing technology. "It's quite clear it's a development announcement more than a retailable proposition, the technology is not new, it's only what our cameras have done for about a year now," he said.
"In that respect, it's not especially stand-out. But, within the mobile sector, yes it is. So I can understand why it's drawn an awful lot of attention."
Genge also revealed that he doesn't believe that the timing of the 808 PureView is right yet.
"It is still only a technological announcement, it's not a plausible retail solution yet," he said.
What do you think? Is he right? Or will there be significant interest in the Nokia 808 PureView? Let us know in the comments below...