Along with the official launch of the OM-D and the unveiling of the Tough TG-820 and TG-620 cameras, Olympus has also found time to announce the successor to its SZ-30MR super-zoom compact - the Olympus SZ-31MR.
Packing the same 16-megapixel backlit sensor as its predecessor, as well as an identical 24x (25-600mm) optical zoom, the SZ-31MR also has a new image processor - the dual engine TruePic V.
Like the TG-820, the new camera boasts Olympus' new iHS (Intelligent, High-Sensitivity and High-Speed) tech, which it claims will produce sharper and more vivid images, along with a smart panorama mode, HDR backlight adjustment, advanced i-Auto mode, AF tracking, and face and pet detection. Videos are shot in Full HD 1080p and the ISO range is 80 to 640.
The new compact super-zoom flagship camera features a 3-inch, 920k dot touchscreen LCD, which also boasts touch shutter controls and touch auto-focusing.
And if you thought we were done for the day with new Olympus camera news then think again as the sleek looking Olympus SH-25M has also been unleashed.
It doesn't quite have the 24x zoom skills of the SZ-31MR, coming in at 12.5x (24-300mm), but it does boast the same 16-megapixel backlit sensor and the TruePic V processor, as well as the iHS tech and the 1080p HD video skills.
Its display is a 3-inch 460k dot one which also has touch-screen options and the SH-25M also has GPS and an electronic compass built-in, with three-sensor technology, "for orientation and key information at a glance".
The Olympus SZ-31MR is available from late March for £299.99 The SH-25M will land a month later but with a price-tag £70 less.