Back in July last year digital cameras went Asda-price when the supermarket giant offered up the Nikon Coolpix L23 for just £49. This was followed by a £14 Disney kids camera last month and now Asda is offering yet another budget camera option: The Kodak EasyShare Mini M200 for £25.
Just £25 for a camera that boasts a 10-megapixel sensor and a 3x optical zoom lens (29 - 87mm). The M200's tiny body measures 94 x 60.1 x 30.5mm, but the specs have been pared down too, so it offers only VGA-quality video capture. There is a 2.5-inch LCD screen on the back though.
For £25, this is a camera that you can chuck in your bag and forget about until the time comes when you need a bit more than your smartphone's built in snapper can offer. It would also be a great first camera for a kid.
And don't forget - this is a camera that went on sale less than a year ago for around £80. When we got hands-on with it at CES last year we noted that one of the highlight features was the reflective silver button on the front, meaning you can easily snap pictures of yourself. The Kodak agent we spoke to in Vegas described the Mini as being pitched at "tweens".
The Kodak EasyShare Mini M200 is available online from Asda. It is warning suitors to "hurry if they want to snap one up".