Blippar, a London based startup, has just won 1st place in the TechWorld competition, in partnership with the Consumer Electronics Association (CEA), meaning that the company has won the opportunity to show off its app at the Eureka Park TechZone at CES 2012 in Las Vegas.
So we thought we'd better take the app for a spin to see what all the fuss is about....
Blippar is an augmented reality app, which aims to make the mobile advertising arena a bit more fun, and to go a bit further than a QR code ever could.
The premise is fairly simple. Whenever you see the Blippar logo - whether that be on TV, in a newspaper or magazine, grocery product or even on a 40-foot billboard, you simply open up the app, and point your device's camera in the direction of the interactive ad.
You'll then be presented with a number of cool features, that sit - augmented reality-stylee - above the real world object. These features include digital apparitions such as buttons and controls that you can interact with on your screen and games that you can play which blur the lines between what is real and what is digital.
Pocket-lint was given a demo of the app in action at the CES Unveiled event in London and we have to say that we were mightily impressed with just how quick the augmented reality layers appeared (albeit on a Wi-Fi connection) and the ease that our iPhone's camera picked up the object that it was "blipping".
The most impressive demos were of a Heinz Ketchup bottle, which presented a book-like experience that unfolded from the label, a Waitrose cake advert, which turned the ingredients on the photo into a completed cake on our screen and an advert for a Samsung Galaxy S II which worked at such acute angles that the augmented reality handset looked as if it was dancing in mid-air.
The Blippar app is free and is available on both Android and iOS. Grab it now and blip your heart out....