Amazon has signed a film distribution deal with Warner Bros., meaning film content will be added for Lovefilm (now an Amazon company) subscribers - including more movies on Xbox 360, PS3 and PC.
The deal is described as a "multi-year, multi-layered pact", which will offer customers a wider choice and more access to Warner Bros. content across a range of options. The deal spans Lovefilm's digital subscription, download to own and pay per view services, as well as Warner Bros.' branded SVOD service WarnerFilms.
The subscription pay-TV deal will mean that the most recent Warner Bros. releases will be added to Lovefilm's online library which can be accessed through, "PC, Sony PlayStation 3, Apple iPad, a growing number of web-enabled TV sets and Blu-ray players, and later this year Microsoft Xbox 360."
As part of the deal, this December will see films such as The Dark Knight, The Hangover, Gran Torino and Sex and the City 2 available.
Simon Calver, CEO of Llovefilm, said: "This major deal builds on our partnership with Warner Bros. and gives LOVEFiLM members exclusive access to world-class movies across multiple platforms. We are committed to delivering the best entertainment service possible - giving our members the content they want on the platforms of their choice.
This deal is also very timely as it coincides with not only Netflix's announcement that it will be coming to the UK, but that it's signed a deal to bring Lionsgate films to subscribers. The UK's video on demand scene is beginning to look quite healthy.
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