Revue axed: No more Google TV for Logitech
Logitech has announced that it will be axing its Revue media hub for Google TV at an investor day; CEO Guerrino De Luca blaming both his own company and Google for the bad business mistake.
The Logitech Revue was launched Christmas 2010 and was based on the idea that people would be sitting on their sofas surfing the Internet while watching TV, rather than on the computer. The Logitech Revue acting as a kind of all-in-one solution linking TV, Internet, personal content, and smartphone capabilities.
As it turns out De Luca described this move as a "mistake of implementation of a gigantic nature," and blamed both his own company and Google for the mess up.
"Logitech Revue was launched with some, I wouldn’t call it 'beta' properly, software that was not complete and not tuned to what the consumers want at the living room. We made a commitment [to] build a lot because we expected everybody to line up for Christmas and buy these boxes [for] $300... that was a big mistake."
In total Logitech estimates that the Google TV venture has cost it around $100 million in profits, and for the foreseeable future will stay well out of any Google TV developments. Clearly Google isn't going to rest and let the platform wither, but it'll need to up its game in terms of support especially in light of this vote of no confidence.
Logitech didn't write off the possibility of taking another look at Google TV in the future, but it'll have to be a very different beast to the one currently in operation.