Over at the Excel centre in London's Docklands, Nokia CEO Stephen Elop took to the stage to officially announce the Nokia Lumia 800.
No surprises there, as the phone has been more leaky than a rusty pipe, although that didn't quell the excitement on Nokia's Kevin Shields, who'd obviously drank a whole lot of coffee before taking the stage. To describe him as loud would be an understatement.
He described the Windows Phone 7.5 handset as a "beast" of a device and described it as "the first real Windows Phone". Take that HTC, Samsung and the gang.
On the front is a 3.7-inch, WVGA 800x480 AMOLED display and on the back is an 8-megapixel camera boasting Carl Zeiss optics and a n f2.2 aperture lens.
It's powered by a 1.4GHz Qualcomm MSM8255 Snapdragon processor with 512MB of RAM and it has 16GB of storage (and 25GB of SkyDrive storage).
The body of the 800 is hewn from a single piece of injection moulded polycarbonate, so it has the sort of seamless design that other "unibody" models offer. The major omission is the lack of a front facing camera.
It measures 116.5 mm x 61.2 mm x 12.1 mm and weighs 142g.
It will come in black, blue or pink and will be priced at €420. It's launching in the UK next month. You can pre-order now.
Be sure to check out our Nokia Lumia 800 pictures and hands-on for more info.