In a move to make developing cool BlackBerry has announced a new imitative for developers called BlackBerry Jam.

Liking developing to being in a band. The company is planning on "making it easier and more fun" to be a BlackBerry developer.

That includes a series of sessions, a Jam Zone, a BlackBerry Jam Community, and making it easier to become a developer in the first place.

Users will be able to get the tools simply by visiting the site rather than having to go through a registration process, and they won’t have to give any details until you have to come to actually submitting the app to the app store.

BlackBerry, who seems to be shifting its focus away from native apps and more towards HTML 5 apps will still support all the previous standards.