YouTube has launched the Merch Store, a means for music fans to download tracks and purchase merchandise straight through the video streaming site. 

This is a big deal for music labels and artists alike, YouTube being a huge promotional platform. The website sees around 800 million people visit each month, many of whom use it to listen to music. 

YouTube partners can take advantage of the Merch Store to do all sorts of music-related stuff, including things like selling concert tickets or even specific experiences for fans. In order to get things rolling, YouTube has partnered up with iTunes and Amazon for track downloads. Topspin is going to be in charge of merchandise sales and SongKick will be flogging tickets. 

The Merch Store is said to be getting rolled out to partners over the coming weeks. It means a major new way for artists to engage with fans as well as a way for YouTube to expand on its growing music video base.

What do you think of the merch plans? Let us know in the comments below... 

Hunter Skipworth

The baby of the Lint team, Hunter has been a tech fan since he bought his first MiniDisc..and what a waste of money that was. He began writing about electronics at the age of 16 and hasn't stopped since. Nowadays he fulfils his mobile phone and gaming obsession whilst attempting to distract people from his bizarre name. Regular meetings with the Gladiators crew see Hunter often returning to work battered and bruised. Considers himself a music obsessive, was once the most highly decorated scout in the country. Fan of trousers.