It isn't every week in October that two of the biggest names in mobile phones line up events. Not only do we have Apple sending out invitations for the iPhone 5/4S launch for 4 October, but HTC has now confirmed its event on 6 October.
As HTC has done in the past, this is both a press event and an open invite event for HTC fans, with both invitations for press arriving in inboxes and a public invite going up on the HTC UK Facebook page.
Beats Audio is centre stage, with a simple earbud pictured of the variety that you'll get with the HTC Sensation XE which we've brought pictures of previously.
The Facebook invitation reads "Come feel every beat", while the press invite offers up a simple "Into music? So are we."
A surprise headliner is promised, but we're more interested in the timing. With rumours reaching fever pitch about the new HTC Sensation XL, formerly the HTC Runnymede, and a leaked photo of the device showing the date "Oct 4" on the display, it might be this event where we get to see the device for the first time.
Those very same HTC Sensation XL pictures also show Beats Audio branding on the back, fitting the Beats theme of this confirmed event.
Of course, we could be wrong, but we'll be there to bring you the news whatever happens. If you want to get on the guest list, you'll have to apply through the HTC Facebook page.
And the mystery guest? Could it be one of the Beats Artists - Sean Diddy Combs, Lady Gaga, Justin Beiber? Or Dr Dre himself? Not likely. Geeks as we are, we're hoping it's the Sensation XL.