Burberry has offered its Twitter followers the chance to grab a glimpse of its new clothing collection via the brand's own feed, before even those sitting in the front row at London Fashion Week see them. 

The brand ran a "tweetwalk" alongside its own catwalk show which saw plentiful posts showing high resolution pictures of models wearing new clothes. 

Burberry has also opted to stream the event in HD from both its own website and Facebook page. The decision to mount the "tweetwalk" was announced this morning by Burberry chief creative officer Christopher Bailey. 

The technical innovation continues with British photographer Mike Kus adopting the Burberry Instagram account and filling it with his shots of the show. 

Exciting goings on on the tech front, especially when you think it is a show that is fundamentally about fashion. Burberry has been an innovator on the social media front and continues to flex its muscles at London Fashion Week.

Like what Burberry is doing? Let us know in the comments below...

Hunter Skipworth

The baby of the Lint team, Hunter has been a tech fan since he bought his first MiniDisc..and what a waste of money that was. He began writing about electronics at the age of 16 and hasn't stopped since. Nowadays he fulfils his mobile phone and gaming obsession whilst attempting to distract people from his bizarre name. Regular meetings with the Gladiators crew see Hunter often returning to work battered and bruised. Considers himself a music obsessive, was once the most highly decorated scout in the country. Fan of trousers.

ArticlesTwitter