HP to stop producing digital cameras
Will focus on "Print 2.0" instead
8 November 2007 12:50 GMT / By Amy-Mae Elliott
Hewlett Packard has announced it is to stop making digital cameras and will instead focus its efforts on what its termed "Print 2.0". The company said in a statement:
"HP today announced that it will seek an alternative business model for its HP-branded cameras and shift resources toward its Print 2.0 growth initiatives."
There will still be HP digital cameras on the market, but these will be bought and badged offerings:
"HP is currently working to identify an original equipment manufacturer (OEM) partner that would be licensed to design, source and distribute digital cameras under the HP brand."
The "Print 2.0" that HP refers to is its strategy for a next-gen digital printing platform that makes it easier to print from the web - in a nutshell.
CAMERAS
Next-gen Flip camcorder to boast Wi-Fi EXCLUSIVE: Cisco buy-out sees networking functionality added to popular range
CAMERAS
Canon PowerShot S90 digital camera How much fun can you pack into a compact?
GADGETS
Robolamps revealed Robotic lighting creations from Croatia
Comments