HTC launches "Ted Baker Needle" Touch

Designer-tweaked handset for The Carphone Warehouse

8 November 2007 10:27 GMT / By Amy-Mae Elliott

HTC and The Carphone Warehouse have announced the availability of a limited edition HTC Touch designed by Ted Baker.

The (colour-du-jour) purple incarnation of HTC's Windows Mobile touchscreen phone will be available through all Carphone Warehouse's stores from now.

Paul Ghent, executive director of HTC Europe said: "The Touch has been a great success for HTC since its launch in June 2007 selling more than 800,000 units across Europe and Asia".

"This new partnership with Ted Baker makes the new one-off purple version available in time for Christmas. It also marks the start of an ongoing distribution partnership with The Carphone Warehouse which further establishes HTC brand presence on the high street."

Named the "Ted Baker Needle", aside from the paint job, it's the same Touch apart from the addition of preloaded wallpapers, with designs such as flying ducks and cuckoo clocks as well as a tailored start-up animation.